Project with a Purpose

Last spring, Carlson School of Management (CSOM) Assistant Professor of Marketing Alison Jing Xu asked the MBA students in her two Buyer Behavior classes to help bring more first-time shoppers to Twin Cities Habitat for Humanity ReStore, a home improvement store that sells donated merchandise, with profits supporting Habitat for Humanity’s core mission. Read more about how students in Jing Xu's class gained real-world experience while creating innovative solutions in this CSOM article.